Pepsi Prebiotic
Agency: Pepsi In-House
Role: Animation, Art Direction
Developed for the launch of Pepsi Prebiotic Cola's new flavor lineup, this animation campaign ran across TVC and social channels. Led the full process end-to-end — from animation directing and storyboarding to building the motion toolkit and hands-on animation execution.
Space Center Houston DOOH
Agency: Pepsi In-House
Role: Animation
Collaborated with illustrator duo Invisible Creature to bring a large-scale mural installation to life at Space Center Houston, merging Pepsi's branding with a space theme. Elevated the originally static mural design into a fully animated digital display for the venue.
Huggies Rebrand
Agency: Droga5
Client: Huggies
Role: Animation Lead
In more than a decade, Huggies went over a huge brand refresh.
I concepted and created new logo animations as well as established a new motion brand guideline to be used across Huggies’ branding elements.
The new brand identity has made its debut at the Super Bowl 2021.
I concepted and created new logo animations as well as established a new motion brand guideline to be used across Huggies’ branding elements.
The new brand identity has made its debut at the Super Bowl 2021.
HMH Rebrand
Agency: Lippincott
Role: Animation, Art Direction
Led the end-to-end creation of the brand motion toolkit—covering animation direction, best practice guidance, and hands-on execution across a wide range of graphic elements: title cards, end cards, film transitions, lower thirds, UI graphics, icons and more.
The Pepsi Challenge
Agency: Pepsi In-House
Role: Animation, Art Direction
A revival of Pepsi's iconic 1975 blind taste test campaign, kicking off at Super Bowl 2025 in New Orleans before going on a nationwide tour across major U.S. cities. Created the main logo animation and key visual graphics for the campaign sizzle reel.